Course Title:

Strategic Web Design

Course Number:

AVD 2301

Instructors Name:

Chris Christenson and Walter Wimberly



July, 12 2002

Credit/Clock Hours:

5 hours – ý Credit Hours

Course Length:

11 weeks

Course Schedule:

Unit of Academic Measurement (select one):

Clock Hours

ý Quarter

Semester System


IMD 2031, AVD 2301



(Check one)



Textbook (s)

Flash MX Graphics, Animation, and Interactivity



Resources & Supplies

Drawing Paper and Tracing Paper 

Spiral Bound Note Pad





Course Description:

This course will deal with digital design strategies targeted for
specific markets. Initial concepts to finished production targeting
specific types of graphics used in personal, corporate, and small
businesses will be developed. Digital usage of graphic file formats,
designs, overviews of copyright and trademark policies for digital
artwork, as well as an overview of e-commerce will be incorporated into
finished layouts for Internet graphics.

Performance Objectives:

Upon completion of this course, the student should be
able to:


Use Flash to make simple animations


Using ActionScript in Flash presentations


Know how to use Flash to build basic web banners & site


Integration of interactive buttons for navigation and movie controls

Instructional Methods:

Lecture, Book, and hands-on computer work and teacher presentations


Student performance will be evaluated based upon the following
criteria. Attendance alone will not be included as a percentage of the
grade, but participation may be included as a grade requirement.

Class Participation 20%

Projects 60%

Quizzes 20%


100 – 90 = A

89 – 80 = B

79 – 70 = C

69 – 60 = D

00 – 59 = F

Library Assignments:

Research for design content.

Course Policies:


Regular and punctual attendance is required. If
two absences are incurred an automatic warning notice will be sent to the
student. Be aware that this is an extremely fast paced class, so even
missing two classes could jeopardize your ability to keep up. Your
participation grade will be based on the percentage of time you have
attended class and how effectively you utilized class time when in
attendance. You are responsible for finding out  what you missed in class, if you are absent.

Make-up Work:

In a typical graphics work environment deadlines are imperative. As
much as possible the classroom should mimic the workplace; therefore due
dates are considered deadlines. At work you would probably lose a client,
if not your job if you miss a deadline.

However, as this is an institution for learning, we
will under certain circumstances accept late work. These are some
general guidelines regarding the collection of late work.

1. Class Participation cannot be made up.

2. Assignments will not be accepted after three
weeks, or the last day of class – which ever is first, from the due
date regardless of reason. Late assignments are penalized by 10% being
taken off before grade (also know as "off the top") for each
class meeting time that it is late.

3. Some assignments, at instructor’s discretion,
may not be allowed to be made up at all regardless of the absence
being excused or unexcused.

4. An assignment is considered late if the
instructor does not receive it when the instructor calls it for. The
time that the instructor calls for it is left up to the discretion of
the instructor.

5. Assignments are considered two and more sessions
late at their respective time when in the subsequent classes the
instructor calls for any assignments and they are not received.

Assignments may be turned in prior to the next class, but only after
the assignment is originally due, to the receptionist or the instructor to
avoid an additional late penalty.


Proper use of computers:
Computers may only be used for relevant and proper class work during class
time. Improper usage includes, but is not limited to: Surfing the Web,
Checking E-Mail, Doing other Class Work (other than what is assigned)
during class. Offensive material is improper at anytime. This includes but
is not limited to: pornography, racial/hate material, and material that
includes and promotes violence.

Academic Dishonesty: Academic dishonest includes,
but is not limited to: cheating, helping others cheat, copying work, and
plagiarism. Those caught under the rules of Academic Dishonesty will be
punished. Minimum punishment guidelines are found in the Student Handbook.
For this class, first offence of any magnitude results in a negative 100%
for the grade on which the assignment that was affected. Second offence
results in a meeting with the Dean for punishment indicative of the
Student Handbook, which can include dismissal from the school.

Professional Behavior: As students, training to become
professionals, you should attempt to "carry" yourself as such.
View each person as a potential client/boss whom you would like to
impress. In as such, proper language should be used at all times, as
should proper respect to all individuals involved. This includes arriving
at class on time and to use the time thoughtfully and wisely not only for
yourself, but for those around you as well.

Professional Projects: Projects must be handed in as if you were
presenting to a client: clean, neat and in a manner that facilitates ease
of use. The quiz may be made up, but it is your responsibility to arrange
this with your instructor.


Topical Outline:



Description of Content

Approximate Percentage

of Class Time Allocated

to Each Topic


Understanding of the basic tools within the application program to
develop animations for use in multimedia projects


Animation Concepts

Develop an understanding of animation concepts and techniques


Presentation Design

Design presentation techniques related to web e-commerce banners




Class Meeting Outline






Animation Concepts & Storyboarding


Introduction to Flash

Color & Drawing Tools

Project 1A



Shape Tweening

Project 1B



Motion Tweening



Movie Clips


Project 2









Project 3





Publishing & Integration

Embedding Video



Project Work Session

Final Projects Due


The instructor reserves the right to make any changes or
adjustments necessary.

If any changes occur they will be announced in class along
with a new schedule.


Copyright ©2001-2002, Walter
– The guy who ask questions like "How do you know when Yogurt
has gone bad?" – IADT